BookFunnel
Ebook (and audiobook) delivery for reader magnets, ARCs, group promos, and direct sales fulfilment, with strong reader tech support. Widely considered the default delivery layer for indie list-building. No public affilia…
BookBub
What it is
Reader discovery network used by indie authors for Featured Deals (editorially selected discounted-ebook emails), self-serve BookBub Ads (CPC or CPM auction), and free tools such as Author Profiles and New Release Alerts. Featured Deal fees vary by genre, promo price, and region and are not a guarantee of ROI; Ads let you set your own budget without editorial approval. Honest caveats: selection for Featured Deals is competitive, historical averages are not promises, and you still coordinate retailer discounts yourself.
Pricing model
Freemium — Free Partner account, Author Profile, and New Release Alerts; Featured Deals are flat fees by category/region/price (often hundreds–thousands USD); BookBub Ads are self-serve CPC/CPM from ~$1 budget — confirm live pricing on BookBub Partners. Always confirm on the vendor site before buying; plans change.
Regions
UK, Global
Affiliate
Affiliate status: affiliate pending — we only add tracked links after joining a free programme.
Honest note: IndieShelf blurbs are written from public positioning. We do not republish vendor marketing copy wholesale and we do not claim rankings we did not earn.
Related tools
StoryOrigin
Author marketing toolkit: reader magnets, newsletter swaps, group promos, ARC management, and universal links. A common lower-cost complement or alternative to BookFunnel for cross-promotion workflows.
Kit (formerly ConvertKit)
Creator-focused email platform (rebranded from ConvertKit) with tagging, automations, and landing pages. Popular with authors who treat their newsletter as a business asset rather than a blast list.
MailerLite
Email marketing with automations, landing pages, and integrations commonly used with BookFunnel. Frequently recommended as a cost-effective starter ESP for indie authors.